This article rings true. The ever-expanding arsenal of new tech tools are precisely that--tools to serve a trade based in old-fashioned, 1-on-1 dialogue between client and professional. Surely such tools are invaluable in collecting information and dispersing it to clients and colleagues quickly, but their purpose is to augment, not replace, that old school, personal touch. Whatever happened to the chat-and-a-handshake?
"In the last few years real estate has changed more radically than ever before. Externals in the economy such as high unemployment, a stagnant economy, lack of corporate transferees, high gasoline prices, foreclosures and short sales that never close, homes that do not appraise and buyers that do not qualify for a loan on the last day have taken a heavy toll on our industry both in rank and file membership and real estate offices and brokerages. As agents, we have become gun--shy because we are afraid of alienating those dwindling ranks of buyers and now we are afraid to ask real questions and meet them face to face. We've shied away from dialog because we are afraid of more rejection and failure.
Dialog is a lost art! The new buzz words in real estate are 'Text me, go to my web, make your loan application online, see the attached file, or please electronically sign the contracts…!' However such impersonal communication and service may not be the right answer to closing more business. Erroneously, our industry has embraced the notion that Internet, social media and Blogging are the new bonding opportunities and they've replaced those 1--on--1 relationships that we employed so successfully just a short while ago. They have not! They are just tools that are being improperly used to facilitate the marketing and sales process, but they may not increase your bottom line. Perhaps they are beneficial tools for business, but they cannot replace the personal touch!..."
Published: September 26, 2012
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That's very true Natalie, we have lost the personal touch. There should be a face to face conversation to facilitate the marketing and sales process. People should well communicate.
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Thanks for your comment-- I think it';s so important!
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